Let’s create products and services
Womenomics – the globally emerging female buying power creates vast business opportunities. On this website, we share tools and inspiration to help you address female and male target groups successfully.
GUIDED TOUR
Inspiredbywomen.net is sponsored and driven by design-people. It’s following up on the website for our research project “Female Interaction”. Your feedback and content suggestions are welcome. Our content manager is awaiting your mail.
Business cases & inspiration
E3light, a startup specializing in environmentally friendly light sources, came to design-people with the Mylight, a LED flex strip activated by sensing motion – an intriguing new product that was selling poorly.
Creating better user experiences for all users is the utmost outcome of including a female focus in your innovation processes. Microsoft applies this new strategy, eyeing a $18 trillion business potential in more explicitly targeting their tech products at women.
Bang & Olufsen is renowed world wide for the iconic design of it’s audio products – but still there was a missing link to make women love and buy B&O’s offerings.
Why are 71% of smart watch users men, whereas 55% of smart band users are women? Our new study explains this, as well as why a gender-responsive approach can help you into the booming market of wearables.
The Danish company Danfoss is a global leader in indoor-climate solutions. Following our successful collaboration on award-winning product designs, Danfoss and design-people joined forces for a research collaboration about innovation culture and practices.
Being responsive to the different preferences of women and men can be a powerful driver of innovation. This insight is gaining traction with big tech companies, such as Microsoft. Creating better user experiences for all users is the utmost outcome of including a female focus in your innovation processes.
Renowned for high-end craftsmanship and its collaboration with Ferrari, Vertu is a luxury mobile phone brand based in England.
But Hutch Hutchison, who heads up Vertu’s concept creation and design, was concerned that the exclusive brand was excluding a crucial group of clients.
Tools to take action
Based on substantial research we provide a toolbox that can elevate your innovation and communication based on gender know-how.
Guidebook – inspired by women
A comprehensive guidebook for practitioners in product development and marketing with actionable advise and inspiring case studies.
Tech User Navigator Profiles
Five Tech-user profiles with data on gender can help you tailor your new technology to specific market segments
The result was even more successful than I had hoped.
Not only did design-people give us new insights and tools for attracting female customers – they also made us realize that by addressing women, we can strengthen our appeal to men too.
— Hutch Hutchison, Head of Concept Creation and Design, Vertu
What we offer
Inspirational lectures
Help your organisation to understand and act on the business potentials of Womenomics. Learn about gender & innovation guidelines and get inspired from industry cases.
Workshops
Our experts will make your team learn how to act competently on female and male user preferences in your business area – in product development and marketing.
Consulting
Our user insights-, design- and marketing teams are trained in translating male and female user preferences into innovation and communication that moves your business forward.
Contact
Join brands like Kenwood, Vertu, Logitech, Microsoft, Danfoss and Bang & Olufsen
and advance your business by applying a gender lens in innovation and communication.
design-people
Telephone: +45 70 22 64 62
CVR. 28855370
design-people.com
Henrik Mathiassen
CEO, founder
hm@design-people.com
+45 28 40 40 14