TECH USER NAVIGATOR

How do you achieve the best market fit for your company’s future consumer tech products?

Segmentation with gender perspective

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design-people’s Tech-User Navigator provides an excellent way to understand and connect with your target groups. 5 comprehensive user profiles covering attitudes, motivations, use- and buying patterns for a variety of tech products and online services.

Womenomics – the globally emerging female buying power is an important business driver. All over the world women get better education which translates into better jobs, higher income, larger buying power and larger influence on household buying decision as well as business- and public spendings.

Seen in this perspective it is mandatory to pay specific attention to female consumer preferences. This is what the Tech-user navigator does. It acknowledges gender differences in technology use and purchase.

Thereby, it can help you to balance the mindset of the tech-savy (often male) developers with the attitudes and preferences of 5 tech-consumer segments with a gender perspective – both in innovation and marketing. A joint focus on specific techuser profiles creates a solid foundation for future growth of your business.

TECH USER NAVIGATOR

How do you achieve the best market fit for your company’s future consumer tech products?

Segmentation with gender perspective

GET A FREE TRIAL

design-people’s Tech-User Navigator provides an excellent way to understand and connect with your target groups. 5 comprehensive user profiles covering attitudes, motivations, use- and buying patterns for a variety of tech products and online services.

Womenomics – the globally emerging female buying power is an important business driver. All over the world women get better education which translates into better jobs, higher income, larger buying power and larger influence on household buying decision as well as business- and public spendings.

Seen in this perspective it is mandatory to pay specific attention to female consumer preferences. This is what the Tech-user navigator does. It acknowledges gender differences in technology use and purchase.

Thereby, it can help you to balance the mindset of the tech-savy (often male) developers with the attitudes and preferences of 5 tech-consumer segments with a gender perspective – both in innovation and marketing. A joint focus on specific techuser profiles creates a solid foundation for future growth of your business.

You can use Tech-user Navigator for:

Marketing
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Inspiration
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Portfolio Planning
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Recruitment For User Test
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The Tech-user Navigator segments are both concrete and clearly defined, and they were thus easy to adapt to our product innovation and communication. Both Germany and France are key markets for us, and they were included in the analysis. That gives us some very solid segments to work with.

– Christian Holmershøj Eriksen, Market Prediction Analyst, VELUX Group

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To learn more about tech user navigator download our factsheet.

DOWNLOAD
Free trial
version

Get a free trial version of the Tech User Navigator profiles.

DOWNLOAD
Contact us
for more

We conduct presentations, training workshops and consulting to assist in giving
Tech-user Navigator know-how the optimal impact on your product development and marketing.

Contact Klaus Schroeder at design-people
ks@design-people.com for more information.

Free trial
version

Get a free trial version of the Tech User Navigator profiles.

DOWNLOAD
Contact us
for more

We conduct presentations, training workshops and consulting to assist in giving
Tech-user Navigator know-how the optimal impact on your product development and marketing.

Contact Klaus Schroeder at design-people
ks@design-people.com
for more information.