Bang & Olufsen is renowed world wide for the iconic design of it’s audio products – but still there was a missing link to make women love and buy B&O’s offerings.
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Why are 71% of smart watch users men, whereas 55% of smart band users are women? Our new study explains this, as well as why a gender-responsive approach can help you into the booming market of wearables.
Being responsive to the different preferences of women and men can be a powerful driver of innovation. This insight is gaining traction with big tech companies, such as Microsoft. Creating better user experiences for all users is the utmost outcome of including a female focus in your innovation processes.