Let’s create products and services
that win the hearts and minds of future consumers – inspired by women

Womenomics – the globally emerging female buying power creates vast business opportunities. On this website, we share tools and inspiration to help you address female and male target groups successfully.



Inspiredbywomen.net is sponsored and driven by design-people. It’s following up on the website for our research project “Female Interaction”. Your feedback and content suggestions are welcome. Our content manager is awaiting your mail.

Business cases & inspiration

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Smarthome – inspired by women

By | Business Case

The Danish company Danfoss is a global leader in indoor-climate solutions. Following our successful collaboration on award-winning product designs, Danfoss and design-people joined forces for a research collaboration about innovation culture and practices.

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Giving women a voice on the phone

By | Business Case

Renowned for high-end craftsmanship and its collaboration with Ferrari, Vertu is a luxury mobile phone brand based in England.
But Hutch Hutchison, who heads up Vertu’s concept creation and design, was concerned that the exclusive brand was excluding a crucial group of clients.

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Tools to take action

Based on substantial research we provide a toolbox that can elevate your innovation and communication based on gender know-how.

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Guidebook – inspired by women

A comprehensive guidebook for practitioners in product development and marketing with actionable advise and inspiring case studies.


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Tech User Navigator Profiles

Five Tech-user profiles with data on gender can help you tailor your new technology to specific market segments



Read more about how other companies have implemented these tools


The result was even more successful than I had hoped.
Not only did design-people give us new insights and tools for attracting female customers – they also made us realize that by addressing women, we can strengthen our appeal to men too.

— Hutch Hutchison, Head of Concept Creation and Design, Vertu

What we offer

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Inspirational lectures

Help your organisation to understand and act on the business potentials of Womenomics. Learn about gender & innovation guidelines and get inspired from industry cases.


Our experts will make your team learn how to act competently on female and male user preferences in your business area – in product development and marketing.

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Our user insights-, design- and marketing teams are trained in translating male and female user preferences into innovation and communication that moves your business forward.


Join brands like Kenwood, Vertu, Logitech, Microsoft, Danfoss and Bang & Olufsen
and advance your business by applying a gender lens in innovation and communication.

Telephone: +45 70 22 64 62
CVR. 28855370

Henrik Mathiassen
CEO, founder
+45 28 40 40 14